Upper Deck News and Events

New York World Champions Andy Pettitte and Mariano Rivera Added to the Upper Deck Rotation in 2010

Wed, 18 Nov 2009 00:00:00 PST

Upper Deck inks legendary pitching duo to an autograph deal

Carlsbad, CA (November 18, 2009) – Andy Pettitte and Mariano Rivera won their fifth World Championship together this year by besting Philadelphia in the Fall Classic. Now the two hurlers are joining forces with Upper Deck to sign autographs for the company’s 2010 Baseball releases. They reunite with their teammate and Upper Deck exclusive spokesman Derek Jeter on the company’s list of impressive championship baseball talent set to sign for Upper Deck in 2010.

Oh Canada: Upper Deck Drops the Puck on ‘Hockey Card Heaven’ Promotion!

Tue, 10 Nov 2009 00:00:00 PST

Based on strength of this year’s NHL rookie class, Upper Deck launches program that will yield in-store athlete appearances for two lucky winners

Carlsbad, CA (November 11, 2009) – The Upper Deck Company is pleased to announce its latest promotional sports program – “Hockey Card Heaven” – which is designed to inspire shop owners in Canada to host more in-store events to engage kids in the art of card collecting and to create excitement surrounding this year’s top-notch rookie class. The shops that run the most creative promotions that translate to increased sales, those that merchandise new hockey cards the best ways possible and the ones that orchestrate the most lucrative in-store events will all be in the running for great prizes. A judging panel comprised of employees from Upper Deck, Universal Distribution and Grosner Distribution will select the overall winners.

Upper Deck Launches ‘Million Pack March for the Troops’ Donation Drive on Veterans’ Day!

Tue, 10 Nov 2009 00:00:00 PST

Trading Card Company partners with ‘Operation Gratitude’ to donate packs of Upper Deck cards to deserving U.S. military personnel overseas

Carlsbad, CA (November 11, 2009) – On Veterans’ Day, the Upper Deck Company is very proud to announce that it is partnering with “Operation Gratitude,” a non-profit organization that sends 100,000-plus “care packages” annually to U.S. service members deployed in hostile regions across the world. The trading card manufacturer is launching the “Upper Deck’s Million Pack March for the Troops” campaign in an effort to send sealed packs of donated Upper Deck trading cards (sports and entertainment-based products) to deserving U.S. military men and women overseas.

Upper Deck’s 2009-10 Series One Hockey Puts NHL’s Top Rookie Talent on Center Ice

Tue, 10 Nov 2009 00:00:00 PST

Loaded with must-have rookie cards; the first cards of freshmen players like John Tavares who debuted in October!

Carlsbad, CA (November 11, 2009) – The Upper Deck Company is excited to announce the release of its 2009-2010 Series One Hockey card set. The 250-card collection features the top NHL players as well as the first rookie cards from this year’s freshman class. As always, the “Young Guns” Rookie Cards subset collection – with standouts including John Tavares, Victor Hedman and Matt Duchene – remains the set’s key driver.

NHL Rookies Learn How to Limbo Dance in Upper Deck’s Latest ‘Boot Camp’ Video!

Mon, 09 Nov 2009 00:00:00 PST

Three of the league’s incoming freshmen used a portion of their time during Upper Deck’s NHL Rookie Debut to practice the limbo

Carlsbad, CA (November 10, 2009) – With the 2009-10 NHL regular season campaign now 30-plus games into full battle, it’s time to take a well-deserved timeout to watch Upper Deck’s fifth NHL Rookies-themed video that the exclusive manufacturer of NHL trading cards captured in August at the inaugural Upper Deck NHL Rookie Debut Photo Shoot in Toronto.

Are You the Face of Upper Deck’s 2010 SPx Baseball?

Thu, 05 Nov 2009 00:00:00 PST

Upper Deck and Beckett Media collaborate to find a collector to be the face of new baseball brand

Carlsbad, CA (November 5, 2009) – Over the past few months Upper Deck has been introducing collectors to some interesting characters through a series of print advertisements running in Beckett publications around its SPx brand. First they met the “Case-Breaker” in an ad touting 2009 SPx Football who is actually a loyal Upper Deck collector named Greg Casper from Ohio. Soon collectors will be introduced to the “Hit-Man” in an ad for 2009-10 SPx Hockey who is really an Upper Deck collector named R.C. Bessire from California.

NHL Fall Expo: Upper Deck Unveils 'Priority Signings' Autograph Lineup!

Wed, 04 Nov 2009 00:00:00 PST

Excitement builds as market’s first autograph card of 2009 No. 1 draft pick John Tavares will be part of ‘Priority Signings’ Lineup!

Carlsbad, CA (November 5, 2009) – Hockey fans and collectors from across the globe will descend upon the Toronto International Centre on November 13, 14 and 15 to take part in the annual NHL Fall Expo, one of the industry’s largest hockey-focused collectibles show. And once again, Upper Deck – the league’s sole hockey card producer – will be there to satisfy the thirsts of thousands of hockey aficionados with its popular “Priority Signings” Wrapper Redemption Program.

Upper Deck’s NHL ‘Biography of a Season’ Promotion Begins this Month with Sidney Crosby

Tue, 03 Nov 2009 00:00:00 PST

Collectors can receive FREE 2009-10 NHL Upper Deck ‘Biography of a Season’ cards with purchase through certified Diamond Dealer shops

Carlsbad, CA (November 4, 2009) – The image of then-21-year-old Sidney Crosby hoisting the Stanley Cup last June to become the youngest team captain in league history to win the NHL’s greatest prize kicks off Upper Deck’s 2009-10 NHL “Biography of a Season” set. The company’s popular wrapper redemption program starts this month, chronicling some of the greatest moments from the end of last season through the current season. Each week collectors can visit certified Upper Deck “Diamond Dealer” locations to receive a free new card whenever they purchase new 2009-10 Upper Deck NHL cards. There will be one of 30 new cards available each week throughout the course of the season.

Upper Deck Helps Park View All-Stars Make it to the Majors!

Sun, 01 Nov 2009 00:00:00 PST

2009 Little League World Series Champions gather at the San Diego Hall of Champions to receive their personal baseball Cards

Carlsbad, CA (Nov. 2, 2009) – On Friday evening, October 30, the 2009 Little League World Series Champion “Park View All-Stars” from Chula Vista, California, were hosted to an autograph signing session/pizza party at the San Diego Hall of Champions Sports Museum in Balboa Park. The event, orchestrated by Park View All-Stars League President Rod Roberto and the Hall of Champions, was a way for the team to get together after their momentous season to collectively sign a variety of items (photos, caps, baseballs, bats, etc.) for family members and friends who helped support them through their journey to baseball history, which culminated with a championship game victory in Williamsport, Pennsylvania, on August 30.

Lace ‘Em Up: Upper Deck Puts NHL Rookies through Boot Camp Video No. 4!

Mon, 26 Oct 2009 00:00:00 PST

Hockey card giant shows the league’s incoming freshmen how to properly lace up their skates. Once again, not everybody was paying attention

Carlsbad, CA (October 27, 2009) – Now that the 2009-10 NHL regular season is underway and teams are battling it out on the ice, the Upper Deck Company is proud to unveil the fourth of its NHL Rookies-themed videos that the exclusive manufacturer of NHL trading cards captured during the inaugural Upper Deck NHL Rookie Debut Photo Shoot in Toronto in August.