Company Will Launch Set In June 2006
Upper Deck Carries On Historic Line of Hockey Trading Card Sets With Focus On Quality & Value
Carlsbad, California (March 20, 2006) – Upper Deck, the leading trading card and collectibles company, officially announced today the acquisition of one of the most-admired and well-known hockey trading cards sets in the industry, Parkhurst Hockey. Upper Deck will launch the new hockey trading card set under its corporate portfolio in June 2006. Upper Deck will begin producing and distributing 2005-06 Upper Deck Parkhurst Hockey, featuring 700-cards, highlighted by six subsets (SRP $1.59).
“The landmark acquisition of Parkhurst Hockey gives Upper Deck an instant historic presence in the hockey sports collectibles industry. We are going to give collectors a great product that is easy to collect with its large regular set size, 700 cards in all. We have placed a great emphasis on quality and value for the consumers,” admits Karvin Cheung, Hockey Product Development Manager for Upper Deck. “Parkhurst Hockey has long been a staple in Canada and throughout North America since the early 1950’s, and collectors have surely missed the product the last few years. This is a great opportunity for us to reintroduce this brand to the marketplace.”
The complete list of specialty inserts and subsets follow below:
Content Highlights:
· A Huge Set – Featuring 500 Regular Cards!
· Six subsets combine to deliver 1 per pack on average!
· Find signature cards, averaging 1 per box!
· Look for Parkhurst’s Salute to Captains!
· Great dual-sided memorabilia cards – with 8 players per card!
· Grab parallels of the entire regular set!
Product Breakdown:
·Extensive Regular Set, Full of Top NHLers! (all combined to hit 1 per pack on average)
o Parkhurst Rookies
o A Salute to Captains
o Team Logos
o Northern Stars
o 2005-06 Season Highlights
o Team Checklists
·Parallels of the Great Regular Set
o Parkhurst Rookies – numbered to 100.
o A Salute to Captains – numbered to 100.
o Team Logos – numbered to 100.
o Northern Stars – numbered to 100.
o 2005-06 Season Highlights – numbered to 100.
o Team Checklists – numbered to 100.
·Terrific signature cards
o Parkhurst Signatures – Inserted 1:36.
·Tremendous Memorabilia cards
o Team Colors – Inserted 1:432.
·500-card regular set
o Rainbow Parallels – regular cards – numbered to 100
About The Upper Deck Company
The Upper Deck Co. is a premier global sports and entertainment-publishing company that delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts. For more information on the Upper Deck Company and its products visit www.upperdeck.com.
### |