Company’s ‘College Colors’ set is available as a gift with purchase at hobby shops throughout the nation this holiday season
Carlsbad, CA (November 11, 2010) – College Football is in full swing and alumni everywhere have high hopes that this season may be the year their alma mater ends up in a major bowl game or possibly even playing for the National Championship in January. To kick off the 2010 season, college fans throughout the U.S. participated in the annual College Colors Day celebration, which was started by The Collegiate Licensing Company (CLC) in 2005, as they showed off their school spirit by dressing up in the gear of their favorite team. To further help promote that kind of appreciation for college sports, Upper Deck is releasing a special set of collegiate trading cards that will be available at more than 1,000 hobby stores this holiday season.
The 15-card set features the biggest names in collegiate sports including Tiger Woods (Stanford), Michael Jordan (UNC), Tim Tebow (Florida), and more, with each player featured in his respective college uniform. College fans can receive Upper Deck “College Colors” packs of these special cards starting this month and throughout the holidays while supplies last. Each pack holds five cards.
“College Colors Day kicked off the College Football season back in September and the momentum of the season has only continued to swell with College Basketball tipping off across the country during the next couple of weeks,“ said Brandon Miller, Upper Deck’s College Sports brand manager. “We are thrilled to be the exclusive trading card partner of The Collegiate Licensing Company and we are excited to be providing retailers with this set that will help them promote Upper Deck’s recently released collegiate products. This program is a great way to help retailers create excitement and interest in Upper Deck’s college-based sets.”
Upper Deck is providing packs of these cards through the company’s Certified Diamond Dealer network, a group of more than 1,000 hobby shops throughout the U.S. Any hobby retailers interested in becoming a Certified Diamond Dealer should contact Upper Deck’s Dealer Support at 1-800-873-7332.
About Upper Deck
Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: www.clc.com or www.imgworld.com.
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Contact: Terry Melia – 760-929-3055
terry_melia@upperdeck.com
Public Relations Manager
The Upper Deck Company |