Trading card leader reveals event-exclusive wrapper redemption card sets for Baltimore
Carlsbad, CA (June 24, 2010) – Once again, the Upper Deck Company is preparing to entertain the card-collecting masses at the fast-approaching National Sports Collectors Convention at the Baltimore Convention Center. This year’s event, scheduled to take place from Wednesday, August 4, through Sunday, August 8, will mark the 31st running of the nation’s largest sports collectibles and memorabilia show.
“We’re extremely excited to once again have a major presence at the National Sports Collectors Convention,” said Jodi Wasserman, Upper Deck’s Marketing and Events senior manager. “As always, we anticipate there will be thousands of hard-core card collectors in our midst, so we’ve come up with a terrific lineup of National redemption card sets to hand out each day of the show.”
On Wednesday, VIP “Sneak Peek” Day, a special six-card, VIP-emblazoned cello-wrapped set will be available to all show attendees who show their VIP ticket admission to The National. The player lineup for this coveted takeaway includes LeBron James, Michael Jordan and Wayne Gretzky.
During each public day of the show – from Thursday through Sunday – Upper Deck will be conducting its popular foil pack wrapper redemption program starting at 12 noon. Fans who purchase five packs of any current Upper Deck card packs (baseball, basketball, football or hockey products) that carry a suggested retail price of $1.99 or more will receive one of four different 2010 National event-exclusive, five-card sets, while supplies last. Each day there will be a different five-card collection redeemed.
On Thursday, the five-card set will include Michael Jordan and Julius Erving, while Friday’s lineup includes LeBron James and Gordie Howe. Saturday’s set will feature Sidney Crosby, while Sunday’s roster will include such stars as Tiger Woods, Wayne Gretzky and David Robinson. A complete list of all the players available each day will be posted at the Upper Deck booth. Card packs must be opened in front of an Upper Deck representative for redeeming purposes. Note: Autographed cards of the following players will be randomly inserted into some of the packs: Gordie Howe, LeBron James and Michael Jordan.
and Mike Modano.
And last but certainly not least, Upper Deck will have on display at its booth a very unique, 30-card insert set of “Entomology” cards showcasing rare bugs and insects that has captivated the attention of collectors and bug aficionados alike. The cards are part of Upper Deck’s 2009 Goodwin Champions product and their unusual presentation has stirred debates and conversations across the country. To find out more about this exceptional lineup of trading cards, click on the following link: http://www.youtube.com/watch?v=2TGAUJTq6Ck.
In addition, Upper Deck has produced an impressive 10-card “Million Pack March for the Troops” set for this year’s National aimed at calling attention to a special initiative the company launched last November. In conjunction with Operation Gratitude – in an effort to send sealed packs of donated Upper Deck cards to deserving U.S.
military men and women overseas – the company has been encouraging collectors everywhere to donate some of their surplus card packs to the deserving troops. Upper Deck kicked the campaign off by donating 100,000 packs of cards with the goal being to reach the 1,000,000-pack plateau by Veterans’ Day 2010. And one of the venues where Upper Deck will be hosting a donation drive for Operation Gratitude is this year’s National. The first five “Million Pack March” cards will include Michael Jordan and be available during Wednesday’s VIP “Sneak Peek” Day, while the remaining five cards will be distributed on Friday and include the likes of David Robinson, LeBron James
About Upper Deck
Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.
Terry Melia, Public Relations Mgr., Upper Deck