Revolutionary new insert set makes its way to eager collectors
North Las Vegas, NV (April 28, 2009) – When Upper Deck announced it would be producing trading cards with rare fossils from prehistoric creatures inside its 2008-09 Champ’s Hockey release, collectors were excited about the secondary-market potential of these cards. Upper Deck shared some of the finished cards last week at the industry’s annual trade show in Tampa, Florida and veterans of the hobby were blown away. “Beautiful” was all that many in attendance could muster as they carefully examined the cards.
The cards are extremely thick, roughly ten times the thickness of a normal card so it was necessary to make them available as “exchange” cards so they could not be detected and cherry-picked in packs. Lucky collectors who found and registered the exchange cards with Upper Deck, are now starting to receive their cards.
“There has never been anything like these cards before, especially the cards with the teeth,” said Josh Zusman, Upper Deck’s hockey brand manager. “The cards are very thick and it is almost as if the specimen is showcased in a miniature shadowbox. Everyone who has seen the cards has been enamored by the clean, classy presentation and the uniqueness of the fossils. It’s exciting for Upper Deck to be able to bring something so innovative to the industry.”
Collectors can find packs of 2008-09 Champ’s Hockey in stores now.
About Upper Deck
Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.