Hobby boxes are loaded with one autograph card, three memorabilia cards and more than 60 “Star Rookie” cards on average!
North Las Vegas, NV (August 6, 2008) – If there’s one set football card collectors look forward to putting together every season, it is without a doubt Upper Deck Football. Since the inception, this flagship brand has delivered exciting images, compelling inserts and valuable rookies to scores of football enthusiast and this year is no different. Collectors will find strong value with each box they open due to added content in the 2008 effort including “Hot Boxes” and some new inserts set to debut this season.
Upper Deck collected photos of many of the top rookies recently at the annual NFL Rookie Premiere Photo Shoot, but the company also collected autographs of these players for its “Same Day Signatures” insert. For the first time, collectors can find hard-signed autograph cards of top rookie prospects in their professional uniforms with this set. Another new insert sure to draw interest from collectors is the “Masterpieces Preview” collection. Upper Deck’s 2008 Masterpieces release is set to launch in late October, but collectors can now get an early look at some of these unique artist proofs of gridiron action.
Cut-signature cards of deceased personalities have certainly grown in popularity in recent years. Upper Deck is proud to debut its “Mystery Iconic Cuts” insert in 2008 Upper Deck Football where customers can find exchange cards for limited-edition cut-signature cards from many of football’s founding fathers as well as a strong cast of other famous personalities.
The real draw for core collectors will be the “Star Rookie” cards, namely the 25 cards that are short-printed to enhance their future values. Rookies on that short-print list include top prospects like Brian Brohm (Packers), Matt Ryan (Falcons), Darren McFadden (Raiders), DeSean Jackson (Eagles) and Chris Long (Rams). Many of these rookies are poised to have break-out seasons much like the Vikings Adrian Peterson did last year.
“In hobby circles, the launch of Upper Deck Football is usually considered the kickoff to the football season,” said Brandon Miller, Upper Deck Football brand manager. “There is so much history around it and we have added some great elements to captivate the interest of collectors. The ‘Same Day Signature’ and ‘Mystery Iconic Cuts’ inserts in particular are sure to have hobby shops buzzing as they are pulled from packs.”
The 2008 Upper Deck Football product carries a suggested retail price of $4.99 per 20-card pack with 16 packs per box. The product is in stores now.
CONTENT HIGHLIGHTS:
o Find three Memorabilia Cards in EVERY Box, on average!
o Get one Rookie or Veteran Autograph per box, on average!
o Look for HOT BOXES containing seven Numbered Memorabilia Cards and one Autograph per box, on average!
o Search for rare Iconic Cuts mystery redemption cards featuring cut signatures of sports, entertainment, and history’s most recognizable names.
o Collect all of football’s future superstars with four STAR ROOKIE cards in EVERY pack!
o Uncover Masterpieces preview cards, falling two per box, on average.
o Look for rare Same Day Signature cards of top rookies.
PRODUCT BREAKDOWN:
Regular Cards and Rookies:
o Regular Cards – 200 cards
o Star Rookies – 125 cards (including Short Prints!)
Inserts and Parallel Cards:
o Masterpieces Preview Cards
o Starquest Black Parallel (hobby exclusive)
Memorabilia Cards (3 per box, on average):
o UD Game Jersey (Hot Box cards #’d to 200)
o UD Rookie Jersey (Hot Box cards #’d to 350)
o Team Colors (Hot Box cards #’d to 299)
Autograph Cards (1 per box, on average):
o Signature Shots
o Star Rookies Autograph Parallel (#’d to 35)
o Iconic Cuts Mystery Redemption Cards (all cards numbered)
About Upper Deck
Upper Deck is a premier sports and entertainment publishing company which delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts. For more information on Upper Deck and its products please visit www.upperdeck.com
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