Popular Promotion Extended for Retailers and Collectors
Carlsbad, CA – (August 16, 2007) – Upper Deck made the decision to add redemption cards to a variety of products in 2006 to enhance the value for hobby shops and collectors. The program was a tremendous success, catapulting 2006 Exquisite Baseball and 2006/2007 UD Black Basketball to the top of most hot lists last year. In an effort to continue to support both of these promotions, Upper Deck has decided to extend the redemption periods on them until December 31, 2007.
A list of the products these cards can be found in from 2006 and the insert ratio on pulling the redemptions is listed below:
2006 MLB Exquisite Baseball
UD2 MLB 1:case
Ovation MLB 1:case
Tradition MLB 1: 2 cases
SPx MLB 1:2 boxes
SP Legendary Cuts 1:5 boxes
2006/2007 UD Black Basketball
Ultra NBA 2:case
Reflections NBA 2:case
Rookie Debut NBA 2:case
Ovation NBA 1:4 boxes
Hardcourt 1:box
“The programs were received so well, we felt it made sense to extend the promotion,” said Jason Masherah, Upper Deck Brand Manager for NBA and MLB. “UD Black in particular was received so well by the hobby that we will be releasing it this year as a stand alone brand for NBA and MLB instead of through a redemption program. We will be revealing information about the new sets this year through the udblack.com website starting in September. Considering the NBA and MLB players we have signed to exclusive deals along with the unique technologies used in UD Black, it’s safe to say collectors will be blown away.”
About Upper Deck
Founded in 1988, Upper Deck is a premier global sports and entertainment-publishing company that delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts. For information on Upper Deck or its products, visit www.upperdeck.com or www.upperdeckstore.com.
### |