Collectors can receive FREE 2009-10 NHL Upper Deck ‘Biography of a Season’ cards with purchase through certified Diamond Dealer shops
Carlsbad, CA (November 4, 2009) – The image of then-21-year-old Sidney Crosby hoisting the Stanley Cup last June to become the youngest team captain in league history to win the NHL’s greatest prize kicks off Upper Deck’s 2009-10 NHL “Biography of a Season” set. The company’s popular wrapper redemption program starts this month, chronicling some of the greatest moments from the end of last season through the current season. Each week collectors can visit certified Upper Deck “Diamond Dealer” locations to receive a free new card whenever they purchase new 2009-10 Upper Deck NHL cards. There will be one of 30 new cards available each week throughout the course of the season.
Cards will ship out over the next two weeks to Upper Deck’s network of certified “Diamond Dealers” throughout the United States and Canada. The content for Upper Deck’s “Biography of a Season” set is unique as it is based completely upon what happens in the NHL throughout the course of the season. The set begins with moments from last season including Sidney Crosby’s Penguins winning it all to John Tavares being selected with the first overall pick in the 2009 NHL Draft. As new events occur this season in the NHL, collectors can capture those moments with Upper Deck’s “Biography of a Season” set.
“Our ‘Biography of a Season’ program is something that hockey fans look forward to each year and we have seen that it helps drive traffic to shops carrying Upper Deck NHL cards,” explained Chris Carlin, sports marketing manager for Upper Deck. “This year’s set has a great new look and design that feels a little more high-end. We are excited to debut some of these cards by having samples available at the Ultimate Everything-Hockey Expo in Buffalo, New York, and the Sports Card and Memorabilia Fall Expo in Toronto next weekend. We think collectors are going to love them.”
For more information on Upper Deck’s latest NHL “Biography of a Season” set or to find stores near you which will carry the cards, please visit http://sports.upperdeck.com/hockey/biographyseason.
About Upper Deck
Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.
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